Digital Commerce Solutions for a USA Retail Store Chain

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Digital Commerce Solutions for a US Retail Store Chain

The Client
Headquartered in the US, our client is a retailer with operations across North America. It focuses on electronics, appliances and home goods.
With the emerging digital economy and its growing ecosystem of participants, our client was seeing that it needed to achieve a larger share of business through digital platforms to accelerate its sales growth.

Business Challenges

Scalability Focus

BigCommerce™ offers a robust and flexible architecture that grows with the business, ensuring seamless expansion without performance issues.

User Experience

Enhancing digital interfaces and mobile accessibility improves customer engagement, retention, and overall satisfaction.

Channel Integration

A unified platform enables consistent shopping experiences across multiple touchpoints, strengthening brand presence.

Recode’s Solution

As the chosen implementation partner, Recode Solutions leveraged our proven three-step ECR methodology to execute the client’s vision:
Envision
Looking through the eyeglass of the client at needs and requirements to empathize with expected persona experiences and understand how business needs to respond, deliver, and scale.
Construct
Prioritizing upfront iterative feature-based system and functionality deliveries, targeting low-hanging fruit and implementing progressively. Execute using 2-week sprints and 3 or 4-month delivery cycles for major functionalities.
Realize
Measuring the pre-defined benefits to report ROI and success in achieving targeted business outcomes. Identify ongoing opportunities for continuous improvements and enhance enterprise capabilities consistently.

For the implementation, we structured a multidimensional matrix team of functional SMEs (subject matter experts in specialized domains), front-end UX designers, middleware and integration engineers, and quality specialists.

This was organized into smaller POD teams (product-oriented delivery) or “pods”—each focused on specific functional areas. This enabled and unlocked project efficiencies, as multiple pods execute in parallel across functionalities to realize superfast time-to-market targets.

At the other end, we centralized solutioning, architecture and PMO (program management office) functions. This structure made it the center’s task to enable the teams with right inputs from business users, a consistent design across the enterprise, and clear directions to the pods by constantly monitoring and clarifying what needs to be delivered.

Business Outcomes

By reimplementing their e-commerce ecosystem, our client realized significant success in their enterprise digital transformation:

Our implementation almost immediately stabilized this retailer’s digital sales. In the next 3 months after rollout, its online business was expected to grow by 30-40%. In fact, the client was now aiming to drive up its holiday season sales by 70%!
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