DIGITAL COMMERCE SOLUTIONS FOR A US RETAIL STORE CHAIN

Enabling a Customer the
“First Digital Experience”
by
Re-Engineering Client’s BigCommerceTM Platform
for Omni-Channel SaaS

Recode is the client’s IT partner driving its future state target of 70% YOY growth with secure, scalable, and screaming-fast modernization

THE CLIENT

Headquartered in the US, our client is a retailer with operations across North America. It focuses on electronics, appliances and home goods.
With the emerging digital economy and its growing ecosystem of participants, our client was seeing that it needed to achieve a larger share of business through digital platforms to accelerate its sales growth.

BUSINESS CHALLENGES

The existing situation analysis revealed that their legacy e-commerce platform was not scalable and did not allow changes at the required speed. It also had substantial stability issues.
This was seriously limiting their responsiveness to the rapidly-changing needs of the business.
Therefore, this client was planning a comprehensive digital transformation project and had set some key goals to defining its requirements:
  • Identify a cross-functional enterprise platform to drive business agility
  • Enhance digital user experience and mobility
  • Drive the omni-channel experience of the end customer
They sought to now implement BigCommerceTM, as their scalable and flexible e-commerce platform of the future. It would need to support enterprise needs through dynamic real-world changes and the client’s own aggressive growth plan.

RECODE’S SOLUTION

As the chosen implementation partner, Recode Solutions leveraged our proven three-step ECR methodology to execute the client’s vision:
  • Envision
    Looking through the eyeglass of the client at needs and requirements to empathize with expected persona experiences and understand how business needs to respond, deliver, and scale.
  • Construct
    Prioritizing upfront iterative feature-based system and functionality deliveries, targeting low-hanging fruit and implementing progressively. Execute using 2-week sprints and 3 or 4-month delivery cycles for major functionalities.
  • Realize
    Measuring the pre-defined benefits to report ROI and success in achieving targeted business outcomes. Identify ongoing opportunities for continuous improvements and enhance enterprise capabilities consistently.
For the implementation, we structured a multidimensional matrix team of functional SMEs (subject matter experts in specialized domains), front-end UX designers, middleware and integration engineers, and quality specialists.
This was organized into smaller POD teams (product-oriented delivery) or “pods”—each focused on specific functional areas. This enabled and unlocked project efficiencies, as multiple pods execute in parallel across functionalities to realize superfast time-to-market targets.
At the other end, we centralized solutioning, architecture and PMO (program management office) functions. This structure made it the center’s task to enable the teams with right inputs from business users, a consistent design across the enterprise, and clear directions to the pods by constantly monitoring and clarifying what needs to be delivered.

BUSINESS OUTCOMES

By reimplementing their e-commerce ecosystem, our client realized significant success in their enterprise digital transformation:
  • A scalable, cross-browser compatible, greenfield implementation on Big CommerceTM
    • UX managed through Stencil Framework
    • Enterprise integration through MuleSoft
    • Native integration for Marketplace Apps
  • Cloud-first model serving all functions
  • 100% Agile execution
  • DevSecOps efficiency increased 25% using automated build/deployment
  • Automated E2E testing: functional, performance & loading for a growing platform.
Our implementation almost immediately stabilized this retailer’s digital sales. In the next 3 months after rollout, its online business was expected to grow by 30-40%. In fact, the client was now aiming to drive up its holiday season sales by 70%!
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