Creating Marketing Content for a US Based Home Building Industry
The Client
Discover how Our Client, a leading homebuilder based in Arizona, transformed its digital marketing strategy with the help of cutting-edge technology. In this blog post, we’ll delve into the challenges Our Client faced, the innovative solution provided by Recode, and the remarkable outcomes that ensued.
Our Client has been a prominent player in the homebuilding industry for over four decades, delivering more than 175,000 homes and contributing to the development of robust communities. The company, headquartered in Arizona, sought to enhance its digital marketing initiatives to generate more leads and effectively connect with potential customers in an evolving business landscape.
Our Client has been a prominent player in the homebuilding industry for over four decades, delivering more than 175,000 homes and contributing to the development of robust communities. The company, headquartered in Arizona, sought to enhance its digital marketing initiatives to generate more leads and effectively connect with potential customers in an evolving business landscape.
Digital Marketing Challenges
Recode’s Solution
How the Bot Operates
The Gen AI-powered BOT streamlined the content creation process by:
Creating contextualized and highly effective marketing content in minimal time.
Generating short descriptions with relevant geographical data, offering customers contextual property details.
The BOT utilized a custom Python module integrated with the MS COCO Model to process property images, extracting detailed features. Recode’s meticulous training of this module with a 20GB dataset of images ensured accuracy. The extracted details were then fed into OpenAI’s GPT-3.5 Turbo to generate comprehensive image descriptions.
Business Outcomes
Implementing the Gen AI-powered BOT resulted in significant success for Our Client:
Benefits to the Business
Our Client reaped several benefits from Recode’s innovative solution:
Conclusion
Recode’s AI-powered solution not only empowered Our Client to overcome digital marketing challenges but also revolutionized their process, enabling them to effortlessly create compelling content and establish a robust brand identity in the competitive homebuilding industry.
Services
Powering Industry 4.0 with Digital Transformation
Recode Solutions accelerates digital transformation with Industry 4.0 technology, optimizing operations, enhancing efficiency, and driving business growth.
GEN AI
Tapping into the boundless potential of advanced generative technologies to revolutionize innovation.
AI-Led Automation
Our automation implementation dramatically reduced contact centre errors to save $650,000 in costs for our retailer client.
Data & Analytics
End-to-end data architecture, ingestion and implementation empower customers with a single go-to platform underpinning their aggressive growth strategy.
Integration Services
Our cost-effective, 360-degree solution involves strategy, architecture, and hybrid implementation. Unlocks 15% additional customer acquisitions by enabling vendor seamlessness.
Digital Commerce Solutions
Recode is the client’s IT partner, driving its future state target of 70% YOY growth with secure, scalable, and screaming-fast modernization.
# 1 Software-First approach
Recode Solutions As Your It Partner
